Q2 2024 Insights: Top iOS Personal Finance Apps in the US

In the second quarter of 2024, the US iOS platform saw noteworthy activity in the Personal Finance category. Sensor Tower provides a closer look at the top apps in the budgeting and planning segment, revealing their performance in terms of downloads, revenue, and weekly active users.

Splitwise experienced fluctuating revenue throughout the quarter, peaking at nearly $1.7M in mid-April before descending to $903K in early June. Downloads saw a significant spike to 1.7M in the week of May 20th, while weekly active users showed a slight decline from 3.8M at the quarter's start to 3.4M by the end.

For Monefy: Money Tracker, revenue trends were less volatile, with a high of $413K at the end of April. Downloads peaked at 271K in the final week of June, and the weekly active users remained stable, with a slight uptick from 1.9M to 2M by the quarter's end.

YNAB showed an irregular revenue pattern, starting at $391K and dipping to $108K in June, with a rebound to $185K in the last week. Notably, YNAB had no downloads until the final week, when it suddenly surged to 129K. Active users maintained a narrow band between 50K and 77K throughout the quarter.

Money Pro: Personal Finance AR maintained a steady revenue stream, ranging from $168K to $249K. Downloads remained low, with the highest at 42K in early June. Active user data was not available for this app.

Lastly, Buddy: Budget Planner App saw its revenue fluctuate between $140K and $254K, with downloads remaining negligible until a jump to 48K in the last week. Weekly active users showed a slight decrease from 813K to 702K by the end of Q2.

For more insights on the performance of these and other apps, Sensor Tower's comprehensive data provides a detailed landscape of the mobile app ecosystem.